Jacob Seidelin went on a ( crazy :) ) mission to create a pure JavaScript video player that didn't use Flash:

My first thought was to read binary video files using a technique like the Andy Na posted about here, figuring that there must be some really simple to parse video formats around, but I soon changed directions and decided to make up a whole new video format. Enter.. JSONVid. Using a player like mplayer, it is easy to export all frames in a movie clip to individual jpeg files, and using whichever language you prefer it is also fairly trivial to collect these files, base64 encode the bunch of them and throw them all together in a nice JSON file (I used this PHP script).