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This page contains all of the posts and discussion on MemeStreams referencing the following web page: Microsoft adds privacy tools to IE8. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet.

Microsoft adds privacy tools to IE8
by Stefanie at 10:15 am EDT, Aug 27, 2008

Microsoft adds privacy tools to IE8
So-called porn mode tools to debut in IE8 Beta 2 this month

By Gregg Keizer, Computerworld
August 25, 2008

Microsoft Corp. today spelled out new privacy tools in Internet Explorer 8 (IE8) that some have dubbed "porn mode" in a nod to the most obvious use of a browser privacy mode.

A privacy advocate applauded the move, calling it a "great step forward," while rival browser builder Mozilla Corp. said it is working to add similar features to a future Firefox.

Slated to appear in IE8 Beta 2, which Microsoft former chairman Bill Gates promised will release this month, the three new tools share the "InPrivate" name, which Microsoft filed with the U.S. Patent and Trademark Office several weeks ago.

The most intriguing tool, and the one that has prompted the porn mode label, was called InPrivate Browsing by Microsoft. When enabled, IE8 will not save browsing and searching history, cookies, form data and passwords; it also will automatically clear the browser cache at the end of the session.

Other new tools will include InPrivate Blocking and InPrivate Subscription, which notifies users of third-party content that can track browsing history and subscribe to lists of sites to block, respectively. Microsoft will also tweak its existing "Delete Browsing History" by adding an option to preserve bookmarked sites' cookies even when all others are erased.


 
RE: Microsoft adds privacy tools to IE8
by Stefanie at 2:50 pm EDT, Aug 28, 2008

Latest Microsoft browser challenges Google
By Rob Minto, Financial Times
August 27, 2008

The Internet Explorer 8 browser’s InPrivate setting lets users access websites without disclosing their browsing habits, which websites need to be able to do to deliver targeted advertising. This is a business Google has just moved into through its acquisition of DoubleClick.

Google has faced a public outcry over the amount of information it collects from users of its services. David Mitchell, an information technology analyst at Ovum, said: “If the hype around privacy gains more credibility, more people will hit the private button. There is a potential threat here to click-through [display] advertising.”

Google was unavailable for comment. However, one person familiar with its business said that if Microsoft’s browser succeeded in changing user behaviour it could pose some risks to Google’s attempts to expand its display advertising business. Google gets 90 per cent of its revenue from search advertising, which would not be affected, but it hopes display ads will become an important source of revenue.


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