This might be the key passage of my interview with John Ziegler on Tuesday, for it is, in a nutshell, why conservatives don't win elections anymore. It is not that conservatism generally permits less nuance than liberalism (in terms of political messaging, that is probably one of conservatism's strengths). Rather, the key lies in the second passage that I highlighted. There are a certain segment of conservatives who literally cannot believe that anybody would see the world differently than the way they do. They have not just forgotten how to persuade; they have forgotten about the necessity of persuasion.