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Beer sizes shinking - WSJ.com

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Beer sizes shinking - WSJ.com
Topic: Miscellaneous 10:57 am EDT, Jun 10, 2008

Two of the world's biggest glassware makers, Libbey and Cardinal International, say orders of smaller beer glasses have risen over the past year. Restaurateurs "want more of a perceived value," says Mike Schuster, Libbey's marketing manager for glassware in the U.S. Glasses with a thicker bottom or a thicker shaft help create the perception. "You can increase the thickness of the bottom part but still retain the overall profile," he says.

Clearest proof yet we're in an economic contraction. The U.S. needs a pint law! Ah, the benefits of monarchy...


This injustice will not stand, man.

Beer sizes shinking - WSJ.com



 
 
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