Dementia wrote:
] Laughing Boy wrote:
] ] ] Heavy-metal band Metallica, a vociferous opponent of
] ] ] Internet song-swapping sites, is turning to the Web as a
] ] ] way to encourage fans to buy the band's new music.
] ] ]
] ] ] Metallica, whose first album in six years is scheduled to
] ] ] be released on June 5, is offering exclusive music tracks
] ] ] online as well through a partnership with Speakeasy, the
] ] ] Seattle-based high-speed Internet access provider said.
] ] ]
] ] ] Customers who buy Metallica's new compact disc, St.
] ] ] Anger, will find a code inside the packaging allowing
] ] ] them to view, listen to and download exclusive,
] ] ] unreleased music tracks from a Metallica Web site.
] ]
] ] What I've been saying for years... want to encourage people
] to
] ] BUY your CD vs. download the tracks online? You have to
] give
] ] some "value added" as incentive. Granted, these "exclusive,
]
] ] unreleased music tracks" will appear soon on a P2P network
] ] near you, but this is a step in the right direction.
] ]
] ] Now start adding some "VA" that can not be pirated. Ideas
] off
] ] the top of my head... random drawings for concert tix, back
] ] stage passes, t-shirts and other swag, etc...
]
] Yeah, but a lot of artists feel like that's 'paying for your
] fan base' and will be reluctant to do it. Then I guess its their funeral. :/ An over priced basic audio CD with 15 mediocre (at best) tracks is not going to cut the mustard any more. When people feel like they are getting ripped off for 1 or 2 good songs on an album and the rest are crap, many will not buy CD's when they can find what they want for free unless there is additional value in purchasing the CD. I don't think its paying for your fan base. It's merely incentive to purchase the CD. But if they would rather not compromise their integrity in such a manner, they have no right to complain when no one will purchase their work. The music industries business model is changing lead, follow or get run over. To hear Metalica (of all people) back peddling and saying Hey maybe we CAN use this Internet thing to our advantage after all should be a wake up call to every techno-phobe in the recording industry. Laughing Boy Oh and lest we forget and get caught up in the RIAAs Chicken Little The sky is falling! hoopla
sales are merely down a few billion dollars a year (recession anyone?). The industry is FAR from being in the red. The vast majority of people are still buying music, but clearly consumers want access to the stuff online as well. RE: 'Anger' leads Metallica to the Internet | 
