w1ld wrote:
] ] Brian Maxwell, founder of the multimillion-dollar
] ] PowerBar empire and a former world-class marathon runner,
] ] has died of a heart attack, friends said. He was 51.
]
] hmm.. He must been eating too much of his own product.

It's Jim Fixx deja vu all over again. To those of you too young to know that name, He was the Marlboro smoking marathon runner and author who popularized the sport of running; his 1977 bestseller The Complete Book of Running, is credited with helping start America's fitness revolution. He died of a heart attack while running in 1984.

RE: CNN.com - PowerBar founder Maxwell dies of a heart attack - Mar 20, 2004