Eric Ries and I recently sat down to talk about minimum viable products: the product with just the necessary features to get money and feedback from early adopters.
The minimum viable product (MVP) is often an ad on Google. Or a PowerPoint slide. Or a dialog box. Or a landing page. You can often build it in a day or a week.
I recorded the interview and synchronized it with some simple slides below. That’s my favorite way to consume the audio. You can also find a transcript and stand-alone audio below. Eric also highlighted some excerpts from the conversation on Lessons Learned. Let me know what you think — I’m especially interested if you like the synchronized audio and slides.
Create the 'Coming Soon' page first, with a 'contact me when its available' form, and only build that form of your product if people sign up. Rework your concept until they do.
What is the minimum viable product? - Venture Hacks