Right before Apple finally implemented variable pricing in iTunes it wasn't hard for many to predict that it would backfire badly on the major record labels as they tried to jack up prices. So, it should come as little surprise to find out those predictions appear to be entirely accurate. New reports say that the major record labels are losing revenue from variable pricing. Unit sales are dropping to the point that revenue is less as well. That's just bad business no matter how you look at it -- and totally preventable if they knew their own business. Plenty of people made it clear that sales would drop with higher prices, and it's amazing that the execs were unable to accurately predict how much.

From my comment on NYT's January report on the introduction of variable pricing:

If you think this is great news, you are doing it wrong.

Did you read the part about the 30% price hike on the songs that most people buy the most?

Labels Losing Money With iTunes Variable Pricing