Add revenue. Reduce costs. Those are your only goals.
We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader. Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months.
We have just announced on the Official Google Blog that we will soon retire Google Reader (the actual date is July 1, 2013). We know Reader has a devoted following who will be very sad to see it go. We're sad too.
There are two simple reasons for this: usage of Google Reader has declined, and as a company we're pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.
Occupy Google Reader, from November 2011:
If I wanted Facebook I'd use it.
Who is in charge out there?