Found on safari through the early history of Wired, in association with my post on Only Revolutions. The official home of this article is here.

The future belongs to neither the conduit or content players, but those who control the filtering, searching, and sense-making tools we will rely on to navigate through the expanses of cyberspace.

Is it just me, or is it painful to realize that was more than 12 years ago?

It's the Context, Stupid