Viral marketing campaigns cost next to nothing, and the growth can be exponential, cheaply generating a market reach that makes advertisers swoon. But in a media world where, as Peretti says, "popularity begets popularity," it's hard to predict what will work.

Enter here the General Memetics Corporation.

Between Friends

"Those will be great cultural enhancements."

It's going to be like the Great Leap Forward!

New Windows head to change culture at unit

Doubtless, some form of globalization is unavoidable. It will just not be the globalization we had been led to expect

Globalization 2.0

Many venture capital firms are loath to finance mash-ups, in part because they are not readily "defensible."

Wary of a New Web Idea That Rings Old

The laws on "licensement," as firing in France is called, are complex enough to fill a book, but in the end there are essentially four ways for an employer to deliver a pink slip.

Four Ways to Fire a Frenchman

This is a short life story about the CEO at Craigslist.

About a year and a half into medical school I started having doubts.

I backed into computers as a way to make a living.

It was a religious experience being shown the Web for the first time.

Not Easily Classified

"At most companies, especially technology companies, the most brilliant insights tend to come from people other than senior management. So we created a marketplace to harvest collective genius."

Creativity is no longer about which companies have the most visionary executives, but who has the most compelling "architecture of participation."

The next frontier is to tap the quiet genius that exists outside organizations.

"We are talking about the democratization of science."

"The problem is when experience gets in the way of innovation."

Here's an Idea: Let Everyone Have Ideas