ChoicePoint, the massive data broker made infamous for selling 163,000 customer records to identity theft fraudsters, is on a comeback tour. On Sunday, the New York Times ran a 3,400 word piece extolling the company's new found embrace of privacy practices and its courting of longtime critics of its data practices. It's the best press the company's gotten since the Federal Trade Commission fined the company $10 million and required it to set aside an additional $5 million for victims of its negligence.
Just this week, ChoicePoint president Douglas Curling presented ChoicePoint's new image to law students at Stanford and Berkeley and met with lawyers at the online civil liberties group, the Electronic Frontier Foundation.
More on what's changed and the long history that ChoicePoint wants you to forgive after the jump...
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