] Former Vice President Al Gore and partners have renamed
] their upcoming youth-oriented TV network and set Aug. 1
] as its launch date.
] The venture, formerly called INdTV, will be called
] Current.tv, it was announced on Monday. The 24-hour
] network will target an 18- to 34-year-old audience and
] offer short-form content--15-second to five-minute
] segments--to be contributed by viewers.
] Think of it as a big video blog that you don't need a
] computer to watch. Gore said he is aiming to bring
] interactivity to the TV set.
] "The Internet opened a floodgate for young people whose
] passions are finally being heard, but TV hasn't followed
] suit," Gore, the network's chairman, said in a statement.
] "We intend to change that with Current, giving those who
] crave the empowerment of the Web the same opportunity for
] expression on television."
According to Reuters, Current has also made some deal with Google that will allow them to present data on web trends a la Google's Zeitgeist reports.
Gore's TV network gets new name, launch date | CNET News.com