NEXT MONTH, News Corp.s FX cable-TV network is expected to broadcast a one-hour special called the World Beer Games. The program, which first broadcasts at 10:30 p.m. June 8, features teams of young men and women from around the world competing for the title of worlds best beer nation and a silver-plated beer-keg trophy.
Intent on attracting that hard-to-reach young male audience, the show, sponsored by Interbrew, Beer.com, and Hooters of Canada, is jam packed with lowbrow humor. During one scene, voluptuous cheerleaders decked out in sparkling pastel short outfits demonstrate the beer chug and, little surprise here, end up with very wet shirts. In the pint curl, which involves teams sliding three 20-ounce glasses with 16 ounces of beer down a long bar, one brunette misinterprets the rules and ends up sliding her entire body down the bar. Beer Games a network headache |
