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TiVo tracks which ads you watch
by Elonka at 7:42 pm EST, Feb 2, 2004

] On June 2, personal-video-recorder outfit TiVo (TIVO )
] unveiled an analytical tool that can tell advertisers,
] agencies, and networks not only how many people tune in
] for a show but whether they're watching the ads. Unlike a
] Nielsen rating, which relies on surveys filled out by
] viewers, TiVo's system tracks what a viewer records and
] tunes into, even when the channel is changed

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