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BMW's Mini Just Keeps Getting Mightier
by w1ld at 10:31 am EST, Mar 31, 2004 |
] When BMW dealers start selling the new Mini convertible
] in Europe and the U.S. this summer, the cars will be
] delivered to customers with the top down and a seal that
] is broken when the roof is raised for the first time.
] Buyers will be asked to sign a mock contract committing
] them to keeping the roof down as long as they can -- to
] stay true to the Mini convertible's open-minded spirit.
] "It will spark contests to see how long owners can go
] before breaking the seal," says Jack Pitney,
] vice-president of Mini USA. |
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RE: BMW's Mini Just Keeps Getting Mightier
by biochik007 at 7:40 pm EST, Mar 31, 2004 |
w1ld wrote:
] ] When BMW dealers start selling the new Mini convertible
] ] in Europe and the U.S. this summer, the cars will be
] ] delivered to customers with the top down and a seal that
] ] is broken when the roof is raised for the first time.
] ] Buyers will be asked to sign a mock contract committing
] ] them to keeping the roof down as long as they can -- to
] ] stay true to the Mini convertible's open-minded spirit.
] ] "It will spark contests to see how long owners can go
] ] before breaking the seal," says Jack Pitney,
] ] vice-president of Mini USA. Kewl....... that rox!! :) |
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