I can think of no more exciting way to put it than that.
Your cellular service provider is trying to get you killed. SMS messages are dangerous enough, but by requiring that any smart phones come with a contract requiring that you maintain a data connection on them (ostensibly because we all need to have a GPS program reminding us how to get to and from the office in case we forgot since yesteraday) there's even more temptation than before to check Facebook updates while driving, to skim through your email, etc etc.
Messing about with your cell phone while you're driving is impossibly stupid, but your cell service provider is determined that your cell phone be an ever-present threat to your attention. Isn't it cool that you pay them for this?