As is often the case in today's world, snippets of a story are presented with less than complete information and without much context. We are awash in information without context, willful deceptions disguised as opinions, and bombastic coverage of news and events that lacks the nuance and perspective it deserves. An innocuous statement can take on a different meaning without the full context of how and where and when it was said. It's an imperfect art, this reporting business. It's not that you shouldn't believe what you see or read. What is shown and printed is often the truth. But it's only part of the story. The key, for both media and consumer, is to always be aware of that.

Avaya is making it easier for the content/context of any interaction on any channel to be seamlessly transferred to another.

In fining stations for fleeting expletives the FCC has claimed that certain words are in-and-of-themselves indecent without regard to context, such that the f-word immediately and unambiguously evokes its most offensive sexual context when uttered. Broadcasters argue otherwise, noting that the context of fleeting expletives is important in judging indecency, noting that most of the time the words are not intended to refer at all to sexual or excretory function.

Things targeted to a group of friends that have the larger context but are available to the general public without that context can be skewed to a strange point of view.

We hear a lot lately about the aging of the Baby Boom generation, usually in the context of the strain all those old boomers are putting on Social Security and Medicare. But the rapid aging of the American population is good news for lots of industries, including those who make wheelchairs, bifocals and hearing aids. Consumer product strategy (CPS) professionals must leverage context to create and deliver product experiences that enhance the overall perceived value of a product. Men want context for what they buy. That information is now available. It's not, 'I'm wearing these j... [ Read More (0.4k in body) ]