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| Selling the Sizzle by noteworthy at 1:25 pm EDT, Aug 7, 2004 | |||
Consultants like campaigns that stress "themes" and "visions" because they test so well in focus groups. People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you that they really value cleanliness. | |||
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