"Yellow wakes me up in the morning.
Yellow gets me on the bike every day.
Yellow has taught me the true meaning of sacrifice.
Yellow makes me suffer.
YELLOW IS THE REASON I'M HERE."

I am glad that these have gotten so much support and attention because it is a really important message. But on the flip side I hope other people remember the meaning and not just that it's the cool thing to do right now. If you're interested in the background check out this site or the Lance Armstrong Foundation.