Astra Taylor:

Today, we all swim in murky waters in which we're constantly tracked, analyzed, and scored, without knowing what information is being collected about us, how it's being weighted, or why it matters ...

Natasha Lomas:

The obfuscated commercial collection of vast amounts of personal data in exchange for 'free' services is gradually being revealed for what it is: a heist of unprecedented scale.

Ben Johnson:

The long cyber con is very real.