] The advent of Blu-ray and HD DVD may give rise to a
] format war reminiscent of the Betamax-VHS contest in the
] early days of videocassette recorders. At stake are
] potentially billions of dollars in hardware and discs as
] the demand for high-definition content grows.
]
] In the midst of the battle, for which the two sides
] mounted elaborate floor displays this month at the
] Consumer Electronics Show in Las Vegas, Mr. Greenhall is
] asking, Why wait for the giants to sort it all out?
] There's a little guy, he said, with a high-definition
] solution right now: his own company's DivX 6 software.

I don't think DivX is going to make a difference here; its so
tainted by p2p that Hollywood probably won't touch it with a 10-foot pole. Nevertheless, an interesting gambit.