NEW YORK - Fingering consumers who play the same CD repeatedly as the latest threat to profits, Sony BMG music corporation is introducing new digital rights management (DRM) software that will limit the number of times CDs can be played by purchasers.

Beginning next Tuesday all new CDs released on the Sony BMG label—which is home to artists such as Fiona Apple, Bruce Springsteen, and Shakira—will contain DRM software that prevents them from being played more than one hundred times. The software, an offspring of the popular extended copy protection (XCP), also prevents owners from copying a CD more than once. Furthermore, a copy must be made within the first five plays of a CD's "shelf life," and said copying will render the original CD unusable.

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