Developers are just beginning to understand the meaning of personal time. Most obvious is calendars, scheduling, events, resource allocation over time (aka project management). But there are also less obvious ways time matters in software: how people work and think over time; how human relationships, article relevance, and purchase intentions and other commercial considerations change over time; how time patterns infuse a variety of applications; and how a sense of timing can improve the utility of everything from search results to social-network-driven tools.

The online world needs to get better at time-stamping content and activities and at standards for representing time and events - both times and durations, and all the patterns in time: speed, decay, growth, recurrence, (changing) frequency of events.

MemeStreams is a gold mine of untapped timing information.