Microsoft is going to offer Live customers the ability to easily suck and play with a range of data services. The major question for me is in light of that is the question of ad-supported business models. Are we going to see an ad-stripping arms race between Google and Microsoft. I mean, if Google includes an ad in a feed, or vice versa, how will the services handle that in terms of presentation? I see lawsuits in our web 2.0 futures. Whose Real Estate is it anyway... not the end users that's for sure... This could be Fair Play/Plays for Sure all over again.