"In recent years, many Internet users have become aware that when domain names expire (after their original registrants forget, fail, or otherwise decline to renew them), the domain names may be reregistered by others. This feature of the management of the domain name system might be thought to be desirable since it allows and facilitates a turnover of names from those uninterested in using them to those who in fact do seek to put them to active use. But recent experience shows that this structure also allows domains to be renewed by firms who do not seem to seek to use the domains to offer original content but rather seem to hope to profit from the prior promotional works of others."