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Word-of-Mouth Marketing Creates a Buzz
by possibly noteworthy at 9:54 pm EDT, Apr 20, 2006

General Memetics Corporation, baby. Don't you know it.

Word-of-mouth marketing has become a new trend in efforts to reach young consumers. Thousands of unpaid volunteers create a "buzz" about certain products, which they get for free. Corporations trying to use word-of-mouth marketing pay six figures to companies that provide these "buzz agents."