This paper argues that the benefits of information superiority in attaining military superiority may be vastly overestimated. The economics of ‘information-rich’ environments inherently inspire perverse incentives that frequently generate unhappy outcomes. The military must rigorously guard against the threat of ‘diminishing returns’ on its net-centric investments. Drawing on the author’s private sector experiences with net-centric transformations, several approaches for reassessing the military value of information transparency are suggested.