This article is kind of weak, but there are a few news bits in it.

With the arrival of its PlayStation 3 less than a month away, Sony is embarking on a worldwide marketing campaign that will collide directly with an equally ambitious effort by Microsoft. And both will face a challenge from the Nintendo Wii.

Sony’s console will go on sale in the United States on Nov. 17, followed two days later by the Wii. The PlayStation 3’s base price will be $499, compared with $299 for the Xbox 360 and $249 for the Wii. Sony’s console, both the basic version and a $599 premium model, will be able to play high-resolution DVD’s in the BluRay format that Sony is promoting. The Xbox 360 has a comparable ability for another format, HD-DVD, but only as a $200 add-on.