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This page contains all of the posts and discussion on MemeStreams referencing the following web page: The crazy guerilla marketing campaign for the new NIN album. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet.

The crazy guerilla marketing campaign for the new NIN album
by Decius at 2:39 am EDT, Apr 2, 2007

An April Fools joke was taken seriously by a few MemeStreams readers due to its similarity to a number of real events that have been discussed here over the past few months, a similarity that has now been acknowledged on the page itself.

This prank is connected with a massive guerilla marketing campaign for the new Nine Inch Nails album. Trent Reznor has been populating the Internet and the phone network with a complex collection of recordings and puzzles that would impress fans of the Da Vinci Code. Quoted below is a taste of the puzzle so far. Click the main link for more.

Ready to jump down the rabbit hole? Okay, here we go.

The year is year zero. The year is referenced as 0000 instead of the current Roman calendar. Through this image, we can see that 0000 is 2022.

The campaign started with a new NIN tour shirt with some of the letters brighter than others. Production malfunction? No, a clue to lead listeners to the first website. The letters spelled “I AM TRYING TO BELIEVE”, where is an actual site.

This site introduces us to a drug called Parepin, which the government has added to our water that will boost our immune system against the bioterrorist attacks that are currently occurring. However there are some that feel the drug has side affects resulting in hallucinations, twitches and placidness.

If you try to e-mail the webmaster of this website to talk about the side affects of the drug you get a very eerie auto-reply like someone was holding a gun to his head...

Second website was unlocked by a concert goer finding a USB flash disk in the bathroom with a link to

The website appears to be a propaganda page for a “New America” but with some drags of the mouse reveals a desolate landscape and a link to a very gloomy message board.,,,,

The phone conversation can be heard by calling the number (216) 333-1810...

Most frightening part of the conversation is when the receiver of the call says “I’ll call the cops” the caller says in a distressed voice, “The cops are already here, they are the ones that locked us in.”

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