Lacking a tangible homeland—other than, perhaps, scattered outposts in the wilds of Waziristan—Al-Qaeda has established itself as a virtual state that communicates with its “citizens” and cultivates an even larger audience through masterful use of the media, with heavy reliance on the Internet. For every conventional video performance by Bin-Laden that appears on Al-Jazeera and other major television outlets, there are hundreds of online videos that proselytize, recruit, and train the Al-Qaeda constituency.
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The Al-Qaeda media machine has grown steadily. Qaeda and its jihadist brethren use more than 4,000 web sites to encourage the faithful and threaten their enemies. The Al-Qaeda production company, As-Sahab, released 16 videos during 2005, 58 in 2006, and produced more than 90 in 2007. Like a Hollywood studio, As-Sahab has a carefully honed understanding of what will attract an audience and how to shape the Al-Qaeda message.