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ICANN Board Approves Sweeping Overhaul of Top-level Domains
by Decius at 1:42 pm EDT, Jun 26, 2008

The Internet Corporation for Assigned Names and Numbers (ICANN) has just approved the relaxation of the rules for the introduction of new Top-Level Domains—a move that could drastically change the Internet. The new decision—some calling it of historic importance and others predictable—will allow companies to register their brands as generic top-level domain names (TLDs). For instance, Microsoft could apply to have a TLD such as '.msn' and Apple apply for '.mac'.
"We are opening up a new world and I think this cannot be underestimated," said Roberto Gaetano, ICANN board member. The new rules will allow any public or private organization from anywhere in the world to register any string of letters as a gTLD, which could result in hundreds of new gTLDs registered this year. The decision was taken unanimously on Thursday, June 26, 2008 at the 32nd ICANN Meeting in Paris.

HUGE!

RE: ICANN Board Approves Sweeping Overhaul of Top-level Domains
by bucy at 4:39 pm EDT, Jun 26, 2008

Decius wrote:
The Internet Corporation for Assigned Names and Numbers (ICANN) has just approved the relaxation of the rules for the introduction of new Top-Level Domains—a move that could drastically change the Internet. The new decision—some calling it of historic importance and others predictable—will allow companies to register their brands as generic top-level domain names (TLDs). For instance, Microsoft could apply to have a TLD such as '.msn' and Apple apply for '.mac'.
"We are opening up a new world and I think this cannot be underestimated," said Roberto Gaetano, ICANN board member. The new rules will allow any public or private organization from anywhere in the world to register any string of letters as a gTLD, which could result in hundreds of new gTLDs registered this year. The decision was taken unanimously on Thursday, June 26, 2008 at the 32nd ICANN Meeting in Paris.
HUGE!

The question is how much they're going to cost. If they cost $10k, I'm a lot less opposed than if they cost $100.