David Petraeus is a professional briefer, and with a PowerPoint slide before him he will slip into a salesman’s rapid-fire patter. He illustrates his remarks with a laser pointer; he will swirl a bright dot of emerald light around a particular sentence fragment until a listener risks succumbing to hypnosis. Petraeus and his staff will discuss at length the shading of colors on a slide, or the direction of arrows depicting causality. When I asked, in a skeptical tone, about this passionate use of PowerPoint, the General responded in the staccato of the medium: “It’s how you communicate big ideas—to communicate them effectively.”
In counter-insurgency operations, Petraeus has written, the critical issue for military commanders is “how to think, rather than what to think.” In part because insurgencies and civil conflicts involve political and perceptual contests as well as military ones, “tactics—both those of the enemy and our own—constantly change, and the winning side is generally that which learns faster.”
“What works in Iraq definitely won’t work in Pakistan in the same way,” Petraeus said. “I mean, you cannot envision large numbers of Americans on the ground in any scenario, at least not in the way that they are here.”
