A Google-backed startup that analyzes customers' genetic makeup to predict health risks... has slashed the price on its personal DNA test... from $999 to $399.
...next-generation DNA analysis chips have made the process... significantly cheaper
This could lead to a significant increase in the use of genetic testing and a renewed focus on political questions about its use.
23andMe is also compiling databases of customers' genetic information to make available to researchers seeking new insights into those links.
The price cut will ideally mean an influx of new information that will speed discoveries in the lab...