This Harvard Book Store-sponsored reading was, in typical Gladwellian fashion, mesmerizing.

Recently:

His gift for spotting an intriguing mystery, luring the reader in, then gradually revealing his lessons in lucid prose, is on vivid display.

Also:

"It's a yarn. In this case, it's an elaborate joke: it's a send-up of the seriousness with which journalists take themselves."

Finally:

Consider Joe Lockhart.