Jeff Jarvis's new book goes on sale Tuesday. I've read a pre-galley copy of the book and am working on a more substantial commentary. But for now I at least wanted to mention it.
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
Noooooo problem ... don't worry about privacy ... privacy is dead ... there's no privacy ... just more databases ... that's what you want ... that's what you NEED ... Buy my shit! Buy it -- give me money! Don't worry about the consequences ... there's no consequences. If you give me money, everything's going to be cool, okay? It's gonna be cool. Give me money. No consequences, no whammies, money. Money for me ... Money for me, databases for you.