"We were talking to the folks at Pony for a long time to see if we could create something interesting ... and this one was perfect for us. We target some of the same people, and Pony is known for sort of hip campaigns, so it made sense."

Here's a preview of the next leaflets to be dropped in Iraq ...

The caption: "Surrender now and win free Pony sneakers and DVDs. Hurry! Offer ends soon."