Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania:

Generally speaking, [average internet users] know very, very little about what goes on online, under the screen, under the hood. The kinds of things they don't know would surprise many people around here.

Alan Davidson, director of US public policy affairs at Google:

We had the assumption that people who were interested in privacy and were going to visit the [behavioral advertising] site would all be opting out, but that was not the case.

To simply say that people aren't informed, and if you inform them they want to get rid of this stuff, is probably too simplistic a view. Many consumers do understand there is a bargain here.

Decius:

If you give me money, everything's going to be cool, okay? It's gonna be cool. Give me money. No consequences, no whammies, money. Money for me ... Money for me, databases for you.

A day in New York:

[Marge and Lisa are gazing dreamily into a window filled with glamorous shoes.]

Lisa: Look at all those beautiful shoes! I know they're made from animals but WOW!
Marge: Mmmm, If only I didn't already have a pair of shoes.
Bart: Speaking of shoes, I don't care about shoes. I'll meet you ladies back here in half an hour.

Homer:

You know, Marge, I was thinking about how much I enjoy your interest. So I wandered over to that theater you went to last night and I bought tickets to their entire season. Look, "Mostly Madrigals"... Yeah, that might be good. Ooh, ooh, "An Evening with Philip Glass." Just an evening?

Joe Queenan:

Even if life were not too short, it would still be too short to read anything by Dan Aykroyd.