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Harvard Business Review - August 2003
by Jeremy at 11:37 pm EDT, Aug 28, 2003 |
From an article in the August 2003 issue of Harvard Business Review: In the technology industry, breakthrough products and services rarely come about as a result of asking customers what they want. Customers are notoriously unable to envision what doesn't exist. Instead, successful companies divine the needs of their customers by probing at the underlying problems and transferring that understanding to the innovation process. |
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Harvard Business Review - August 2003
by Decius at 10:42 am EDT, Aug 29, 2003 |
From an article in the August 2003 issue of Harvard Business Review: In the technology industry, breakthrough products and services rarely come about as a result of asking customers what they want. Customers are notoriously unable to envision what doesn't exist. Instead, successful companies divine the needs of their customers by probing at the underlying problems and transferring that understanding to the innovation process. |
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