] Dr Pepper/Seven Up was hoping a novel Internet campaign
] would generate buzz about its new flavoured milk drink,
] Raging Cow.
]
] Instead, consumers are raging about the company's
] marketing tactics, labelling the effort "shady" and
] "immoral." Some are calling for a boycott of the product,
] just as it is being rolled out to U.S. stores

Dr Pepper/Seven Up cowed by Web plan