] By Art Buchwald
] Thursday, February 6, 2003; Page C02
] Just when I think television is a "vast wasteland," the
] networks announce a program that blows whatever mind I
] have left.
] Recently, NBC announced as part of the February sweeps it
] will present a one-hour prime-time special titled
] "Michael Jackson, Unmasked." It will be devoted to a
] study of the pop star's career through studying his face.
]
] A TV sweeps month is a very important time for the
] networks because they can set their advertising rates
] based on the ratings of shows. The word in Hollywood is
] that one of the NBC suits came up with the idea.

Facing Up to Michael Jackson (washingtonpost.com)