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This page contains all of the posts and discussion on MemeStreams referencing the following web page: brandchannel.com | National Hockey League New Logo | Sports and Entertainment | brands | brand | branding news. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet.

brandchannel.com | National Hockey League New Logo | Sports and Entertainment | brands | brand | branding news
by Decius at 3:10 am EST, Nov 4, 2006

It also loses the drab, retro, muddy orange, which long served as its main color, in favor of silver to connote the Stanley Cup, North American hockey’s ultimate badge of honor. Silver is a better color in general because it allows the shield to have a sheen, a kind of winking sparkle of glory.

What a bunch of bullshit. The old orange and black NHL logo has been with us for as long as I can recall and its fucking cool. This silver logo is the final nail in the coffin of my youth.

The NHL letters are now upward slanting, whereas with the old logo the NHL letters slanted down. This evokes a spirit of moving up, moving forward, and speeding ahead.

It evokes the spirit of lame. You think by ruining something that has been an icon for decades will make your stock price go up? Sorry, the logo isn't going to have an iota of impact on the success or failure of hockey. Try lowering ticket prices. Seriously. If the stadium isn't packed you haven't found the right spot on the supply and demand curve. Give me my old logo back. Hockey is about orange and black. You might own hockey but you will never own our culture. We want our culture back.

Update Well, this is quite inarticulate, but I was very drunk when I wrote it. Having slept it off, I must say, I agree with the sentiment if I think I could have written it better.


 
RE: brandchannel.com | National Hockey League New Logo | Sports and Entertainment | brands | brand | branding news
by flynn23 at 12:13 pm EST, Nov 5, 2006

Decius wrote:

It also loses the drab, retro, muddy orange, which long served as its main color, in favor of silver to connote the Stanley Cup, North American hockey’s ultimate badge of honor. Silver is a better color in general because it allows the shield to have a sheen, a kind of winking sparkle of glory.

What a bunch of bullshit. The old orange and black NHL logo has been with us for as long as I can recall and its fucking cool. This silver logo is the final nail in the coffin of my youth.

The NHL letters are now upward slanting, whereas with the old logo the NHL letters slanted down. This evokes a spirit of moving up, moving forward, and speeding ahead.

It evokes the spirit of lame. You think by ruining something that has been an icon for decades will make your stock price go up? Sorry, the logo isn't going to have an iota of impact on the success or failure of hockey. Try lowering ticket prices. Seriously. If the stadium isn't packed you haven't found the right spot on the supply and demand curve. Give me my old logo back. Hockey is about orange and black. You might own hockey but you will never own our culture. We want our culture back.

Update Well, this is quite inarticulate, but I was very drunk when I wrote it. Having slept it off, I must say, I agree with the sentiment if I think I could have written it better.

2004 called. It wants it's rant back. =)


  
RE: brandchannel.com | National Hockey League New Logo | Sports and Entertainment | brands | brand | branding news
by Decius at 12:19 pm EST, Nov 5, 2006

flynn23 wrote:
2004 called. It wants it's rant back. =)

Yeah, you're right. For some reason I didn't notice last year... I think I only went to one or two games...


   
RE: brandchannel.com | National Hockey League New Logo | Sports and Entertainment | brands | brand | branding news
by flynn23 at 1:05 pm EST, Nov 6, 2006

Decius wrote:

flynn23 wrote:
2004 called. It wants it's rant back. =)

Yeah, you're right. For some reason I didn't notice last year... I think I only went to one or two games...

Have you been to any games this year? ATL is probably going to make the playoffs. With the exception of the stupid keystone behind the goalie rule, I think they've gotten the game tweeked pretty well.


    
RE: brandchannel.com | National Hockey League New Logo | Sports and Entertainment | brands | brand | branding news
by Decius at 1:10 pm EST, Nov 6, 2006

flynn23 wrote:
Have you been to any games this year? ATL is probably going to make the playoffs. With the exception of the stupid keystone behind the goalie rule, I think they've gotten the game tweeked pretty well.

They are kicking ass, but the one game we went to last week they lost 5-2 to Carolina!


brandchannel.com | National Hockey League New Logo | Sports and Entertainment | brands | brand | branding news
by Palindrome at 9:22 am EST, Nov 4, 2006

It also loses the drab, retro, muddy orange, which long served as its main color, in favor of silver to connote the Stanley Cup, North American hockey’s ultimate badge of honor. Silver is a better color in general because it allows the shield to have a sheen, a kind of winking sparkle of glory.

What a bunch of bullshit. The old orange and black NHL logo has been with us for as long as I can recall and its fucking cool. This silver logo is the final nail in the coffin of my youth.

The NHL letters are now upward slanting, whereas with the old logo the NHL letters slanted down. This evokes a spirit of moving up, moving forward, and speeding ahead.

It evokes the spirit of lame. You think by ruining something that has been an icon for decades will make your stock price go up? Sorry, the logo isn't going to have an iota of impact on the success or failure of hockey. Try lowering ticket prices. Seriously. If the stadium isn't packed you haven't found the right spot on the supply and demand curve. Give me my old logo back. Hockey is about orange and black. You might own hockey but you will never own our culture. We want our culture back.


 
 
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