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This page contains all of the posts and discussion on MemeStreams referencing the following web page: Steve Jobs: The Rolling Stone Interview. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet.

Steve Jobs: The Rolling Stone Interview
by Decius at 11:58 pm EST, Dec 9, 2003

] He changed the computer industry. Now he's after the
] music business

A mixed bag of clue and deception.

He is dead on about electronic copy-protection, and the quality of file sharing services.

He is dead wrong about subscription based services. Cable companies, Netflix, XM... There are many examples of media subscription services. The advantage that these services might offer consumers is the ability to branch out and try different music with less risks. There is a real business there. Job's model is better for him because it is more conducive to selling hardware devices like ipods. Subscriptions are for streams.

His comment about copyright itself is nice in that he used the word invest rather then the word create. The funny thing is that he makes the argument about the need for investment, and then he undoes the argument by saying that the core problem with the music industry is that it invests too much! The fact is that improving technology has greatly reduced the need for investment, at least from a production and distribution standpoint. The only thing missing is marketing. If you can get to the point where a lot of people are listening to your music without really needing lots of capital, the question is whether you'll need the music industry when you get there.

He is wrong about VOD. Does my TIVO give me instant gratification? Why should I wait 24 hours for the next Simpsons episode when I can download it in 5?


 
RE: Steve Jobs: The Rolling Stone Interview
by Jeremy at 1:38 am EST, Dec 10, 2003

Decius wrote:
] He is dead wrong about subscription based services.
] There is a real business there.

I agree completely.

Here's the nutshell comparison:

iTunes: 30 second preview clips, $1 per track, no monthly fee
Rhapsody: unlimited full length "preview", $0.79 per track, $9.95 monthly fee

If I could run Rhapsody on a Windows-based handheld device with an EDGE wireless modem, it could make for an interesting alternative to the iPod. Forget 10,000 songs on demand. How about 422,196 songs on demand?


  
RE: Steve Jobs: The Rolling Stone Interview
by Decius at 8:51 am EST, Dec 10, 2003

Jeremy wrote:
] Decius wrote:
] ] He is dead wrong about subscription based services.
] ] There is a real business there.
]
] I agree completely.
]
] Here's the nutshell comparison:
]
] iTunes: 30 second preview clips, $1 per track, no monthly fee
] Rhapsody: unlimited full length "preview", $0.79 per track,
] $9.95 monthly fee

I wish they supported my operating system.


   
Multi-Platform Support for Online Music Services
by Jeremy at 9:02 pm EST, Dec 10, 2003

Decius wrote:
]Jeremy wrote:
]]Decius wrote:
]]] He is dead wrong about subscription based services.
]]] There is a real business there.
]]
]] I agree completely.
]]
]] Here's the nutshell comparison:
]]
]] iTunes: 30 second preview clips, $1 per track, no monthly fee
]] Rhapsody: unlimited full length "preview", $0.79 per track,
]] $9.95 monthly fee
]
] I wish they supported my operating system.

I'm not sure whether you're talking about Rhapsody with OS X, or both iTunes and Rhapsody with Linux.

Rhapsody uses the Windows Media audio codec, and both Windows Media Player and RealPlayer are currently available on OS X. While it is true that Rhapsody currently requires Windows, there does not appear to be a technological reason why the service could not be expanded to OS X in the future. You should be able to run Rhapsody or iTunes inside Virtual PC or VMWare, although I have not tried this.

I doubt that either iTunes or Rhapsody will be extended to Linux. Any ROI analysis would likely find that the cost to port the software, maintain it, and provide customer support would outweigh the increase in revenue.


 
RE: Steve Jobs: The Rolling Stone Interview
by k at 10:59 am EST, Dec 10, 2003

Decius wrote:
] ] He changed the computer industry. Now he's after the
] ] music business
]
] A mixed bag of clue and deception.

deception is a bit harsh, no? you may think he's wrong about certain things, but he's not decieving anyone.

] He is dead wrong about subscription based services. Cable
] companies, Netflix, XM...

well, those are all nice, but people are dying to ditch that model in many cases
- in cable tv, where you pay, or feel like you're paying, for 400 channels you never watch. comcast is already preparing to launch OnDemand, coupled with a DVR that's less a DVR and more of a temporary cache for your pay per view content.
- XM has yet to turn a profit, even after GM installed it in every single one of their medium to high end vehicles. we'll keep watching. also, i'm not sure radio is comparable. when i listen to what is, essentially, a radio service, i have no expectation of keeping the music, so it's not as galling that i can't. perhaps you argue that broadband (both hardwire and wireless) will make all music essentially like radio?
- NetFlix is a decent one, and one to watch also. I think, on average, people are less interested in building libraries of movies than libraries of music. That may be changing with our generation, if only because the cost has dropped so dramatically.

i also think you overestimate the average person's desire to branch out and try different music. really, they want to be seen with their digital music player, rocking to the new Brittney track. previously they had to buy the whole CD to listen to that song on their discman, then they could steal the one popular track from napster, and now they can buy it and put it on their shiny new ipod or Rio.

i'm very interested to see how it pans out. For myself, i'm utterly uninterested in having my music tied to the existence of a company, or to my having a broadband connection wherever i happen to be.

] that he makes the argument about the need for investment, and
] then he undoes the argument by saying that the core problem
] with the music industry is that it invests too much!

well, i think he was discussing two kinds of investment. the investment an artist puts into their own success and the investment a record company or distributor puts into the success of an artist.

I see it changing like this -- the artist needs to invest more, because they're not signing with a label, so no one's gonna pay for their studio time, or they'll sign with an indie, and go to a cheaper studio with less bling... they're gonna need to spend more time and effort on self promotion, though one would imagine there are technological ways we could help that process. The label invests less, somewhat, because they don't have to pay for artwork or physical media.
The only thing missing from the online music services is the promotion aspect, period. Distribution ... [ Read More (0.2k in body) ]


Steve Jobs: The Rolling Stone Interview
by Jeremy at 1:24 am EST, Dec 10, 2003

He changed the computer industry. Now he's after the music business.

"The world needs more smart editorial these days."

"We told the record companies the music subscription services they were pushing were going to fail. People don't want to buy their music as a subscription."

"[Getting music online] is such a compelling way to get music. It's instant gratification."

"But who knows? This is all new territory."

Somebody needs to tell Steve about MemeStreams.

I'm not a professional futurist, but I would offer that, historically, "because we've always done it that way" is an unsuccessful long-term strategy.

I don't know if companies can turn a profit on a music subscription service, but I must say that they can be very compelling for the end user.

I count myself among the critics that have been won over by Rhapsody.


 
RE: Steve Jobs: The Rolling Stone Interview
by k at 11:10 am EST, Dec 10, 2003

Jeremy wrote:

] I'm not a professional futurist, but I would offer that,
] historically, "because we've always done it that way" is an
] unsuccessful long-term strategy.

a very good point, and one that everyone in the business of influencing business models should keep right at the forefront.

] I don't know if companies can turn a profit on a music
] subscription service, but I must say that they can be very
] compelling
for the end user.

and have been for a long time in television, telephone, etc. it comes down to your use patterns. if you've got fast connections and no restrictions on using them, at home, at work, in the car, and support for various devices and platforms, then we're getting somewhere. if i can buy a track while it's streaming, on any supported device, and then use it on all my devices, that's even better. maybe at that point i can see my mind changing.


Steve Jobs: The Rolling Stone Interview
by k at 2:59 pm EST, Dec 9, 2003

I didn't even bother putting a quote in here, because there are too many.

Steve Job gets it. He understands the risks, and has a good grasp on the reality of how music and technology affect each other, and of the business issues at hand.


Steve Jobs: The Rolling Stone Interview
by Rattle at 5:27 pm EST, Dec 9, 2003

] He changed the computer industry. Now he's after the
] music business

Good interview.


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