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Anti-Drug Ads Ineffective, Survey Finds

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Anti-Drug Ads Ineffective, Survey Finds
Topic: Society 6:10 am EDT, May 15, 2002

President Bush's top drug policy adviser says the government's anti-drug ads largely are being ignored by teens, and a survey finds no evidence the multimillion-dollar campaign is discouraging drug use.

"These ads aren't having an impact on teen-agers. We've spent millions on these ads and we are not seeing a return on the investment."

These surveyors are missing the point. It's not about drug ads. It's about ads in general. No one cares; no one wants them; they are not effective.

Anti-Drug Ads Ineffective, Survey Finds



 
 
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