The Gulf War was the best managed war in history, from a PR perspective. Interestingly, though an unknown number of Iraqis were killed, buried in trenches and bombed, mostly, no images escaped to US television. At the same time, many US 'smart weapons' appear to have been virtually worthless despite wartime claims of A+ accuracy.
This article also brings to mind an account in the latest Harper's by a Gulf verteran Marine sniper who describes a complete clusterfuck as far as coordination and organization go, resulting in friendly fire casualties, which the military naturally minimized (i.e. lied about).

Bodies? What Bodies?