] Dr Pepper/Seven Up was hoping a novel Internet campaign
] would generate buzz about its new flavoured milk drink,
] Raging Cow.
]
] Instead, consumers are raging about the company's
] marketing tactics, labelling the effort "shady" and
] "immoral." Some are calling for a boycott of the product,
] just as it is being rolled out to U.S. stores

Dr Pepper/Seven Up cowed by Web plan

] Wireless phone maker Motorola and music programmer MTV
] International on Wednesday said they struck an alliance
] that seeks to turn teenagers' mobile phone screens into a
] hip broadcast medium.
]
] "We are creating mobile music," Geoffrey Frost, global
] head of marketing for Motorola, told a news conference at
] the CeBit electronics trade show in Hannover, Germany.
]
] "What we are looking at is extending the MTV channel to
] the one thing that doesn't sit in your living room and on
] your desk," he said.

Motorola wants its MTV on cell phones | CNET News.com

] U.S. Foodservice, which is engulfed in an accounting
] scandal, has threatened legal action against an
] elementary-school teacher who runs a Web site for posting
] negative comments about the company and for asking its
] employees to forward internal documents for distribution
] to the news media.
]
] As a result, Steve Hoschler, who has operated
] www.foodservicerumors.com for five years, Thursday
] "temporarily" removed the "news and comment" section from
] the site. "We do not think that we have provided anything
] other than a forum for freedom of expression," Mr.
] Hoschler stated on his Web site.

U.S. Foodservice Threatens Action Against Web Site

] If you%u2019re sick of all-talk AM radio, scratchy static
] or shortwave signals that sound like they%u2019re being
] sent from Mars, take heart. Just like television, radio
] is going digital. But lines are being drawn in a battle
] between the U.S. choice and the standard set for the rest
] of the world.

Radio is going digital

] ABC television network, a subsidiary of Walt Disney Co.,
] plans to launch a 24-hour news service on Wednesday that
] will be available only to broadband Internet users, the
] Wall Street Journal reported.
]
]
] The newspaper said, according to ABC News officials, the
] new service -- whose launch coincides with escalating
] television-news competition amid the looming Iraq (news -
] web sites) war -- will carry live feeds of breaking news
] with some anchored coverage.
]
] It will also feature news summaries every half hour and
] rebroadcasts.
]
] The online "channel" will initially be available to
] subscribers to the existing ABC News On Demand broadband
] service, which lets users who pay $4.95 a month view
] taped ABC News clips and programs, the Journal said.

ABC Starts 24/7 Internet-Based News Channel--WSJ

] Six students at Fremont's Mission San Jose High School
] have been suspended for hacking into the school's
] computer and changing some of their first-semester
] grades.
]
] The investigation into the incident is ongoing, but the
] school believes all the students involved have been
] caught, Principal Stuart Kew said Thursday night.
]
] Kew said the software program the students used to break
] into the school's records is ``readily available on the
] Internet'' and that the school is working with the
] Fremont Unified School District's management information
] systems officials to install new safeguards.

Mercury News | 03/06/2003 | High school suspends student hackers who changed grades

] AMSTERDAM/PARIS (Reuters) - From camera phones to
] wireless computer connections, the freshest crop of
] gadgets in years are being unveiled to mainstream buyers
] at this week's CeBIT trade fair, but few may be in a
] spending mood.

] Global economic malaise and the threat of war in Iraq
] (news - web sites) have cast a pall over the technology
] sector and its traditional sales pitch -- spend money on
] technology to save money through productivity gains -- is
] wearing thin.
]
] But vendors converging on the world's biggest showcase of
] new hardware and software in Hanover, Germany, are
] expected to pull out the stops to generate some demand.
]
] "We're going to see camera phones from every manufacturer
] and many other weird and wonderful mobile devices as
] manufacturers struggle to drive the replacement market,"
] said analyst Ben Wood at market research group Gartner
] Dataquest.
]
] Starting next Tuesday and running into the following
] week, CeBIT will welcome some 6,500 exhibitors -- down
] from 8,000 two years ago -- and attract more than
] half-a-million visitors to a sprawling high-tech
] metropolis made up of more than 24 aircraft-hangar-sized
] halls.

Yahoo! News - CeBIT Parades New Gadgets to Combat Hi-Tech Gloom

] Digital broadcaster Pseudo.com plans to release a weekly
] TV show hosted by rap star Ice-T on the Internet
] file-sharing network Kazaa, in attempts to start a new
] model of advertising-supported television.
]
] Pseudo President Edward Salzano said Thursday that the
] show--a feature on hip-hop culture called "One
] Nation"--will be available exclusively to Kazaa's roughly
] 60 million registered users beginning in the next two
] weeks. People using Kazaa to trade video, audio and text
] files will be able to download a new episode of the
] hour-long show weekly and watch it anytime.

Pseudo spins hip-hop TV show on Kazaa | CNET News.com

] Last week, Google unveiled a new method of distributing
] its paid listings, placing them on web pages, as opposed
] to the traditional means of inserting them into search
] results. The new product, Google Content-Targeted
] Advertising, will likely accelerate the already rapid
] growth of contextual advertising. It also sees Google
] offering its second non-search product within a month,
] following on the company's acquisition of blog-firm Pyra
] Labs.
]
] Contextual advertising isn't new, yet in preparing to
] write this article, I also failed to find any good
] definitions for it. Do a Google search for "contextual
] advertising," and you might come away feeling that it may
] be unethical and has something to do with "scumware."
] Doesn't sound very attractive, does it?

Google Throws Hat Into The Contextual Advertising Ring

] The business of providing Internet search technology has
] come full circle and is hot again after waxing cold
] during the new-media wars of the 1990s. If anything, the
] reversal of fortune shows how wobbly Web business models
] still are, highlighting how nobody has truly figured out
] which businesses belong together online.
]
] Consider the recent action in the online search industry:
]
] Yahoo Inc. said two months ago that it would pay $235
] million to buy Inktomi, which provides Web search results
] to portals such as Yahoo and Microsoft's MSN. That was a
] switcheroo for Sunnyvale's Yahoo, which started life as a
] human-edited Web directory and played down the value of
] automated search as it evolved into an online media
] company.

Internet search technology finds new life / Welter of deals shows portals giving industry a serious second look