Let’s examine the current situation and how we got here, then look at three possible alternatives for the future. The first alternative is to continue on the current course ... The second alternative is for Apple to license its FairPlay DRM technology ... The third alternative is to abolish DRMs entirely.
The problem with this pitch is that he frames the debate in a way that excludes certain business models from the discussion. In particular, he ignores the music-as-service model as implemented by his rival, Real, with Rhapsody (and Rhapsody To Go). A DRM-free music rental service would be a hard sell to the big four. Steve Jobs - Thoughts on Music | 
