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The Behavioral Revolution

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The Behavioral Revolution
Topic: Society 8:17 am EDT, Oct 30, 2008

David Brooks:

My sense is that this financial crisis is going to amount to a coming-out party for behavioral economists and others who are bringing sophisticated psychology to the realm of public policy. At least these folks have plausible explanations for why so many people could have been so gigantically wrong about the risks they were taking.

This meltdown is not just a financial event, but also a cultural one. It’s a big, whopping reminder that the human mind is continually trying to perceive things that aren’t true, and not perceiving them takes enormous effort.

The Behavioral Revolution



 
 
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