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Social networks that matter: Twitter under the microscope

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Social networks that matter: Twitter under the microscope
Topic: Technology 11:19 pm EST, Jan  6, 2009

Bernardo Huberman:

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rhythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers.

Recently, Decius predicted:

Something interesting is about to happen here.

Today, we learned:

Twitter said Monday that 33 member accounts were hijacked, including those of President-elect Barack Obama, singer Britney Spears and CNN correspondent Rick Sanchez.

On Monday, fake updates were made to several accounts, including obscene references to body parts and mentions of illicit drug use.

From 2006:

As far as Los Angeles County Sheriff's Lt. Rocky Costa is concerned, "MySpace has absolutely exploded, and the only real way to protect ourselves -- besides filtering and firewalls -- is to always tell yourself, `I am not gonna give out authentic information.'"

From 2001:

antrophagus: It’s only a few days until March 9

cator99: Still, I would have rather met you yesterday and felt your teeth

antrophagus: One can’t have everything. There’s still some time before you really feel my teeth

In 2002, Huberman wrote:

The power distance index of a culture has been shown to be correlated with the importance and acceptance of status symbols in that culture.

Social networks that matter: Twitter under the microscope



 
 
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