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Searching for Value in Ludicrous Ideas

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Searching for Value in Ludicrous Ideas
Topic: Science 8:09 am EDT, May  7, 2009

Allison Arieff:

This is a relentless age we’re living in, a time when innovative solutions — or any solutions, for that matter — to our seemingly infinite problems seem in short supply.

So how do we come up with new ideas? How do we learn to think outside of normal parameters? Are the processes in place for doing so flawed? Do we rely too much on computer models? On consultants? On big-idea gurus lauding the merits of tribes and crowds or of starfish and spiders? On Twitter?

At the risk of sounding like a big-idea guru myself, I can’t help thinking that we’re all so mired in it that we’ve forgotten how to get out of it — how to daydream, invent, engage with the absurd.

Searching for Value in Ludicrous Ideas



 
 
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